Sam Cheema
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Sam Cheema
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planner & Strategist.

I solve PROBLEMS THROUGH AN INDIRECT AND CREATIVE APPROACH, that uses REASONING which IS NOT IMMEDIATELY OBVIOUS. It INVOLVes IDEAS THAT MAY NOT BE OBTAINABLE BY USING ONLY TRADITIONAL STEP-BY-STEP LOGIC and sometimes just plain old common sense. 

Sam Cheema

Not usual.

MY Mum was born in DERRY, NORTHERN IRELAND. A CATHOLIC IN A HEAVILY PROTESTANT AREA WITH extreme ECONOMIC CHALLENGES. she EMIGRATED TO LONDON AT 18 - WITH a DESIRE TO MAKE AN IMPACT. What was beyond derry?

MY dad was born iN GRAVESEND, KENT. His parents are TRADITIONAL SIKHs. HIS dad IMMIGRATed TO ENGLAND IN THE 50'S TO PROVIDE A BETTER LIFE FOR HIS FAMILY. He EVENTUALLY, BRought my grandmother OVER TO SETTLE IN A SMALL ASIAN, COMMUNITY.

THE CHANCE OF A TRADITIONAL CATHOLIC FROM DERRY AND A SIKH FROM GRAVESEND MEETING IS pretty impossible. Pre-tinder.

So, as you can see I am a PRODUCT OF many different cultures. 
I'm agitated and pissed off why people think in a linear matter. 

CREATIVITY ISN'T DEAD. IT'S JUST SUPPRESSED BY CONFORMITY. 

Brands I've worked on:

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